Massive Reach
100,000 households is roughly 1 in 7 West Virginia homes. Your brand reaches pet owners through digital ads, social media, game day events, and the registration flow itself.
Become a Sponsor — Mountain State $100K Challenge
Partner with the largest pet registration campaign in West Virginia history. Your brand, your impact, your legacy.
Sponsorship Opportunities
Put Your Brand at the Heart of West Virginia's Biggest Pet Campaign
The Mountain State $100K Challenge is registering 100,000 households on PetLifeLog.org — a free, permanent digital identity for every pet in West Virginia. When we hit our goal, $100,000 in charitable funds are unlocked for spay/neuter, emergency vet care, and shelter support statewide.
Your sponsorship makes this possible — and puts your brand in front of tens of thousands of passionate pet owners across the state.
The Opportunity
Why Sponsor the $100K Challenge?
Authentic Community Impact
This isn't a logo on a banner. Sponsorship funds directly power spay/neuter programs, shelter technology, and emergency veterinary care for the communities that need it most.
Multi-Platform Visibility
Landscape ads, Instagram squares, Stories, game day signage, press releases, and in-app placement. Your brand appears everywhere the campaign lives.
Full Transparency
Monthly performance reports, real-time registration counters, and a detailed Use of Funds breakdown. You always know exactly where your investment goes.
Brand Safety Guaranteed
Every creative asset follows documented brand safety guidelines. Your logo, your message, your standards — protected across every channel and touchpoint.
WVU Game Day Activation
The campaign culminates at the WVU vs. UVA game (September 19, 2026) with tailgate events, on-site registration drives, and the $100K score prediction event.
Investment Levels
Sponsorship Tiers
Every tier includes measurable deliverables, monthly reporting, and documented brand safety commitments.
Title Sponsor
Presenting Partner
"Presented by [Your Brand]"
- Name-in-title on all campaign materials
- Logo on every digital ad, social post, and event
- Featured placement in registration flow
- Exclusive "Title Sponsor" badge on all creative
- First right of refusal for future cycles
- Monthly performance reports
- Custom creative formats on request
Currently Held
Gold Sponsor
Campaign Partner
High-visibility brand integration
- Logo on digital ads and social media
- Featured on campaign landing page
- Event signage at game day activations
- Quarterly performance reports
- Co-branded social media content
- Press release inclusion
Silver Sponsor
Community Supporter
Meaningful visibility, meaningful impact
- Logo on campaign website
- Social media recognition
- Event day acknowledgment
- End-of-campaign impact report
- Certificate of partnership
Your Impact
Where Sponsorship Funds Go
Every dollar is allocated to programs that measurably reduce animal suffering in West Virginia.
Fix It Forward
High-volume spay/neuter targeting underserved communities and veterinary deserts. WV has the 6th highest poverty rate in the nation — cost barriers are the #1 reason pets go unsterilized. Fix It Forward removes those barriers with subsidized access and hub-and-spoke transport.
Homeward Bound
Shelter technology, transport logistics, and reunification infrastructure. When a pet goes missing, every hour matters. Homeward Bound connects shelters, rescues, and pet owners through a shared data network that dramatically reduces time-to-reunification.
Pet Command
The free digital pet registry (PetLifeLog) that powers the challenge itself. Every registration creates a permanent, verifiable digital identity for a pet — microchip, noseprint biometrics, medical records, and emergency contacts in one place.
Lifeline
Emergency veterinary assistance for pet owners in crisis. When an unexpected illness or injury threatens to separate a family from their pet due to cost, Lifeline bridges the gap — keeping animals alive and in their homes while families stabilize.
Campaign Creative
What Your Sponsorship Looks Like
Professional ad creative across every major digital format — ready to deploy on day one.
Sample creative shown above is from the Title Sponsor package. All tiers receive custom-branded creative appropriate to their sponsorship level.
Your Brand, Protected
Brand Safety Commitments
Logo Integrity
Your logo is never altered, distorted, or placed on unapproved backgrounds. Clear space and minimum size rules are documented and enforced.
Content Review
All creative is reviewed and approved before deployment. You have final say on any material that carries your brand.
No Controversial Adjacency
Your brand is never placed alongside political content, controversial topics, or any material that conflicts with your values.
Documented Guidelines
Every sponsor receives a written Brand Safety Sheet with specific commitments, usage rules, and escalation procedures.
Get Started
Ready to Make an Impact?
Whether you're a local business, regional brand, or statewide organization — there's a sponsorship level that fits your goals and budget. Let's talk.
Contact the Sponsorship Team
Reach out to discuss sponsorship opportunities, request a detailed prospectus, or schedule a call with our partnership coordinator.